Celebrate Semana de la Dulzura from anywhere with your favorite Argentinian treats

What is Semana de la Dulzura and why do we love it?

Semana de la Dulzura (Sweetness Week) takes place every year from July 1st to 7th in Argentina. What started as a simple candy campaign became a national tradition: giving something sweet in exchange for a kiss. Beyond the romantic gesture, it’s now a time to share affection with friends, family, coworkers—or just to treat yourself.

For those of us living abroad, it’s the perfect excuse to reconnect with the flavors that feel like home. And luckily, you don’t have to be in Argentina to find those classic treats anymore.

At pampadirect.com, you can order many of the iconic candies shared during Semana de la Dulzura and a wide range of authentic Argentinian products. From regional and traditional alfajores like Havanna, Jorgito, Guaymallén, and Capitán del Espacio, to chocolates like Cofler, Block, Bon o Bon, Águila, and Milka. You’ll also find retro favorites like Fizz, Flynn Paff, Mielcitas, Pico Dulce, Palitos de la Selva, plus classic lollipops and assorted sweets.

- Discover more iconic Argentinian products to gift during Semana de la Dulzura with worldwide shipping.

The accidental invention of one of Argentina’s most beloved chocolates

In Bariloche, often called Argentina’s chocolate capital, one of the country’s most iconic sweets was born by accident: chocolate en rama. The story goes that Aldo Fenoglio, a master chocolatier, accidentally poured hot chocolate onto a cold counter. When he tried to scoop it up with a spatula, thin, brittle layers began to form—resembling tree branches. Without meaning to, he had created a whole new way to enjoy chocolate.

That accidental discovery became a regional treasure and a must-try for anyone visiting the area. With its delicate texture and intense flavor, chocolate en rama is more than just a sweet—it's a perfect example of how passion and curiosity can turn a mistake into a long-standing tradition.

- Shop chocolate en rama from Mamuschka, Bonafide, and more—delivered worldwide.

How to celebrate Semana de la Dulzura while living abroad

Being far from Argentina doesn’t mean letting go of your customs. Sometimes, a small gesture is enough to feel just a little bit closer. This week is the perfect chance to gift someone an Argentinian chocolate, send an alfajor to someone who misses the same things you do, or just treat yourself to something sweet.

Take advantage of Sweetness Week to get your favorite Argentinian chocolates with international delivery.

Pampa Direct is an online store offering Argentinian and Uruguayan products with international shipping to over 100 countries. Place your order today and receive it at your doorstep in just a few days. We deliver to the United States, Israel, New Zealand, France, Italy, and many more.