Yerba mate-based energy drinks that are becoming popular in the United States & Europe

The popularity of yerba mate has grown tremendously in the last few years. This can be attributed to plenty factors:

• Hollywood celebrities with ties to Argentina, Uruguay and other South American countries that drink mate & share their love for this beverage on interviews (such as Viggo Mortensen, Anya Taylor-Joy, Zoe Saldaña, Chris Pratt and Kevin Bacon)
• Argentine celebrities, like singer Lali Esposito, who have explained how to prepare this drink on live TV
• The Argentine national team, who just won the 2022 Qatar World Cup and has been seen drinking mate on plenty occasions
• And all the people who have moved to other countries and not only take their mate along with them but also make new friends from other places try it

As a result, and given the advantage that yerba has on the human body (that is, the fact that it is a natural energizer), many beverage brands in the United States and various European countries began to launch yerba mate-based energy drinks. Even renowned companies like Red Bull and Coca-Cola have made their versions.

If we have a look at the numbers, between the years 2017 and 2019, the European Union increased yerba mate imports by 24.4%. The main consumers are Spain, Germany, France, the Netherlands, and the United Kingdom. This has made mate even more popular around the globe. Here are some examples of the brands and flavors available in the market:

Wish to try mate? Find more than 100 types of yerba mate from Argentina & Uruguay at www.pampadirect.com and try this classic South American infusion.